going back even to grass fed beef for a moment. the fact that there is the swelling current of demand for grass fed beef is starting small. it is starting with small conscientious consumers and table restaurant. while it may be a fraction of the market now, i think the larger the impact, the louder the voice instead. it will eventually be in terms of demand and drive prices down for corn fed each. another important driver of demand, some of the restaurant chains and of course the consumers that make their voices known to the restaurant chain. i read, i believe there was either this week for the previous week, chipotle came out and announced that they were no longer going to have any kind of gml product and they're offering at their restaurants. they're an enormous company. they don't have to do this. it's because they are listening to can him earn his. because otherwise you don't listen to consumers, you're not going to sell so much. it's important. we need our voice is heard as can seamers. >> hi, i wanted to know what was your an